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Communications Specialist
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Marcella Flores MartíneZ
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Address
Mexico City, Mexico
Phone
+52-155-5474-813
Email
marcie_flower_mart@gmail.com
Date of birth
1989
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Education
Class of 2008
Central High School
Phoenix, Arizona, USA
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Class of 2014
Master in Communication
for Senior Management
Universidad de la Comunicación
Campus de Pamplona, Mexico
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Internship
2013 - 2014
Intern
Doubletree By Hilton
Mexico City, Mexico
rotated through the sectional areas of a specific department to gain an understanding of how each department contributes to the success of the hotel
developed skills and under the guidance of the departmental leader through hands-on work and shadowing
assisted guests when needed
learned the operational workings of each department by observation of team members, participation in meetings, asking questions, and special departmental projects.
provided input and was involved into the development and implementation of services and processes
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Awards
2008
2nd place
The Arizona Interscholastic Association
Arizona Speech and Debate
Arizona, USA
ASDCA Winter Trophy
Division 1 – TBA
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experience
2017 - present
Communications Manager
Swiss Re
Mexico City, Mexico
providing strategic communications advice to business leaders
developing and implementing targeted marketing communication strategies/campaigns and messaging for the Spanish speaking markets in LatAm with a strong focus on digital
providing dedicated, strategic and timely marketing
communication support locally to senior management and client facing teams
steering high impact communication initiatives ensuring alignment to the overall business unit strategy
generating content supporting marketing, media and leadership activities (gathering, coordinating input, editing, writing, handling internal/external agencies, etc)
leveraging digital and social media, including usage of Marketing Automation technology
defining and implementing the optimal mix of communications tools
measuring success based on appropriate KPIs
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2014 - 2017
Consultant
BTS
Mexico City, Mexico
facilitated senior level workshops and seminars, to develop business acumen and manage change in blue chip clients, traveling to Europe and occasionally across the globe, in order to deliver consultancy services
designed and project managed programmes linked to strategy and business priorities, drawing upon own skills, knowledge and structured information gathering from key stakeholders within each client
developed project leading capability quickly to become a key member of our international consulting team, initiating, designing and delivering projects that add value to our clients and enhance BTS’ reputation
managed client relationships, helped clients address new needs within their organization and identify referrals for new sales opportunities
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HIGH SCHOOL ACTIVITIES
2006 - 2008
Speech and Debate Club
Central High School
Phoenix, Arizona, USA
Club developing successful verbal and nonverbal communication skills. Combination of public speaking, acting, and arguing all in one competitive sport.
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2005 - 2008
Global Studies Program
Central High School
Phoenix, Arizona USA
The Global Studies program teaches about world cultures, international relations and global business. It is designed to give students opportunities to learn about our increasingly interdependent world, and get prepared to find employment in an international field.
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Languages
Spanish
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English
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Portuguese
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highlights
Experience in B-to-B / B-to-C
Outstanding English Storytelling, Writing and Editing Skills
Strong Analytical and Conceptual Skills
Strong Planning Competence
Strong Project Management Competence
Solid Knowledge in Deploying Social Media
Good Experience in CRM and Marketing Automation Tools
Sound Business Judgment
Healthy Level of Attention to Detail
Stamina and Persistence to Pursue New Ideas
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